That’s an advertising slogan used by Carlsberg UK not that long ago to promote Tetley Bitter. You might remember it. The idea was that Tetley’s was an uncompromising northern pint; it should not be drunk by southern softies. It should be drunk by folk who own flat caps and own whippets. You get the idea.

By now it is well known that Carlsberg plan to close the Joshua Tetley brewery in Leeds some time before 2011 …